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In this video tutorial, Eric Vorniczak from eback design explains how to create effective design proposals for freelancers and studio owners. He emphasizes the importance of understanding what clients want in a proposal, including proper pricing and timeline structuring, to increase the likelihood of securing jobs. Eric highlights industry best practices for proposals, which can turn leads into clients. He encourages viewers to subscribe for actionable tips on branding, strategy, and design. The video promises to provide a proposal template aimed at improving the success rate of winning jobs, reducing the time spent on proposals that do not convert.