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Inbound marketing is a methodology increasingly adopted by companies to attract, convert, sell, and retain customers through relevant content at the right time. The approach consists of four stages: attract, convert, close, and delight. It emphasizes non-intrusive advertising and digital marketing techniques that engage users from the start of their buying journey to final conversion. The primary goal is to draw in the ideal customer, or buyer persona, by providing valuable, personalized content that guides them through each stage of the buying process. This strategy ensures that brands remain present and supportive throughout the customer journey.
