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In this video, Jenn presents a detailed guide on creating a hotel marketing plan, accompanied by a free downloadable template. The marketing plan is essential whether opening a new hotel or initiating annual business planning. Although plans may evolve, having a foundational plan is crucial. Jenn encourages viewers to subscribe for more hotel marketing insights. She explains that hotel General Managers and department heads usually convene annually to establish overarching objectives, after which individual teams develop their specific plans and budgets.
