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In this video, Henry explains how to create a go-to-market strategy using a real product example. A go-to-market strategy is a plan to deliver a product to target customers through appropriate channels, following positioning and messaging. The process consists of three stages: pre-launch, launch, and post-launch. During pre-launch, the objective is to build awareness and credibility by educating the target market, which helps create an organic following for beta testing and spreading the word. In the launch phase, the focus shifts to user adoption, achieved through announcements on organic channels and paid advertising. Finally, the post-launch phase aims to optimize and scale the channels for continued growth.
