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In this video tutorial, the presenter demonstrates how to create a web design proposal using a template from their successful freelancing business. Key topics include creating an effective proposal, what to include in it, sending the proposal, and obtaining client signatures. The video recommends using an existing proposal template but also outlines steps for crafting one from scratch: obtaining a clear client brief, writing the proposal, sending it, and following up. To gather an accurate client brief, the presenter suggests asking questions about the client's business, target market, desired actions for website visitors, competitive advantages, customer value, and current lead generation methods.
