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In this video tutorial from Consulting Business School, the focus is on crafting effective client proposals and presentations, a key aspect of consulting. It highlights the importance of writing high-quality, winning proposals tailored to client needs. The presenter, Rob, shares his experience of sometimes receiving non-competitive requests from clients, allowing him to clarify project details like scope, timeline, and costs. However, he also addresses the competitive nature of larger projects, where companies often invite multiple consulting firms to submit proposals. The tutorial underscores the necessity for consultants, regardless of their experience level, to develop strong proposal-writing skills to secure work.