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[Music] what has changed so drastically even just within the uh the ott world is that weve moved to this kind of linear live experience and i think that the samsungs and the lgs and vizios and all the tv manufacturers have done an amazing job of presenting a choice right you can go into an on-demand environment you know and and look for content that that you want you know that kind of netflix experience or jump right into live because as carl said 40 of the people that go into that experience maybe dont know what they want to watch yet and you can give them a sampling of that i mean i would argue with our company in the last 18 months that has been the biggest initiative weve had is to launch into these live linear experiences whereas for the previous eight years before that we were really fully focused on an avod environment um and getting our apps distributed on every platform and device you know i think it all comes down to discovery and the discovery process whether youre pay
