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so you realize that your only chance of effectively integrating social media into your business is to get as many people talking about you or your company as possible but how do you manage the risk associated with letting any employee communicate on behalf of your business even if theyre not an official company spokesperson how do you manage the public disclosure process in an environment where anyone with a twitter account can unintentionally misrepresent your brand the answer is social media policy and thats what this course is about hi my name is eric schwartzman and im the best selling co-author of social marketing to the business customer and over the past nine years ive led social media trainings at boeing city national bank johnson and johnson the u.s department of state the singapore ministry of health new zealand trade and enterprise the us embassies to rome athens and kuala lumpur norad u.s pacific command ucla and dozens of small to medium-sized organizations as well i w
