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- Here are five quick tips to make sure your next press release gets engagement and gets noticed by reporters online. Tip number one, follow the trend and that will lead to your keywords. The more keywords that you include in your press release, the more likely someone will find it online. Still trying to figure out what your keywords are? Start typing in a sentence with the name of your company or the person that youre writing about and Google will fill in the dots to let you know what people are talking about. Tip number two, be sure to write words around your multimedia. Imagery, audio, video, will make your press release pop. Tip number three, quotable quotes. Avoid jargon, avoid filler words. (upbeat music) Tip number four, keep it short, keep it sweet. Start with a great compelling headline that will make people want to read more. Include your lead, your nut graf and your background. The background information should include bullets or numbers to increase engagement. Tip number