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- prelaunch, its a time of anticipation and anxiety for authors. If you have a book launch coming up and youre planning to push hard during that prelaunch period, then this video is for you. (upbeat music) Hey there, Im Julie the Book Broad from Book Launchers. Were your professional self-publishing team helping you write, publish and promote a nonfiction book that will help you have a huge impact on your readers, and done right, will help you grow your brand, build your business and make you money. The best part, you keep all rights and royalties. So first, what is a prelaunch or a presale period, you might be wondering? Well prelaunch is obviously anything that happens before launch. Presale is that period of time when your book is available to be purchased, but when someone purchases your book, they dont get to read it until it launches. For many traditionally published authors, this period can be 6 to 10 months, to even a year long. For self-publishing authors, some skip this