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in this video Im going to show you how to write a winning business proposal so that you can get new clients and close deals while spending less time doing it your job as a salesperson is to help your client identify their needs and then offer your company as a solution sometimes this is easy especially if youve already met with a client and discussed their situation maybe the client even sent you an RFP which stands for a request for proposal in which they Define the problem theyre trying to solve but no matter how much information youre starting with the goal is to demonstrate your understanding of the clients pain points so make sure your writing is always customer focused foreign