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hey there this is vlad from the insurance sales lab in this video id like to show you a sales strategy that will help you close more sales so if you are a insurance agent who sells pnc insurance or life insurance health insurance it doesnt matter what kind of insurance you sell this strategy will work for you so lets suppose you get to the end of the call and you know that the prospect currently pays 115 per month for their car insurance and renters insurance what you want to do is not just reveal the price and say all right john our price is a little more expensive its 20 more and heres why you should work with us you dont want to do that instead what you should have done earlier in the call is you should have separated yourself from whatever company theyre with right now and explain how the coverage that youre giving them is different and better than what they currently have with their company so thats something that should have done been done earlier in the call but now tha