Change brand in the Modern Employment Application

Aug 6th, 2022
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How to change brand in the Modern Employment Application

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great well good afternoon everyone and welcome very excited that youre here for change management in the what on the modern workplace with dr orr um im kristy kotek and im the executive director of alumni relations and career development here at roosevelt university thank you so much were excited to have such a good group here with us today um just a couple reminders please again be sure just to keep your mic muted throughout the hour just to create the best quality audio experience for everyone please do feel free to use the chat box um if you have comments or questions well um dr orr will be taking questions throughout the hour so again very excited to have you all here without further ado id like to introduce our presenter dr deborah orr who is the associate professor of organizational leadership and development here at roosevelt university im very excited that she took time out of her busy schedule to connect with all of us and share her expertise and learnings here with our

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A rebranding might signal to employees that your company is in trouble, that layoffs might follow, duties might change, departments might be added or eliminated, or that you are preparing the company for sale. In your employee meeting, emphasize the positive reasons you are making the changes.
One of the best ways to communicate your rebranding or renaming process is to involve your stakeholders in the process. You need to engage your employees, customers, partners, and other key groups in your brand story and vision.
Rebranding can help you change the perception of your companywhether thats to overcome negative opinions, better represent your mission and culture or allow for expansion into new markets. When done well, strong branding can make your company become the preferred choice for your product or service.
How do you legally rebrand a company? To legally rebrand a company, you should ensure the new brand elements do not infringe on existing trademarks. Then, file for a new trademark with the appropriate government body, such as the USPTO in the United States.
The cost of changing business names Most states charge a fee to process your business name change paperwork. Though the fee can vary from state to state, it usually ranges from $20 to $150.
Hold meetings with department heads to let them know you want to rebrand. Get their input by ensuring ample time to ask questions and offer feedback. This makes certain that employees understand why the rebrand is happening, have had time to ask questions, provide their feedback, or partake in the rebranding process.
How to Rebrand a Company Reestablish your brands audience and market. Redefine your companys vision, mission, and values. Rename your company during a rebrand. Reconsider your brands slogan. Rebuild your brand identity. Track brand sentiment. Plan a successful launch.
In that context, the average rebranding initiative costs about 10%20% of the marketing budget. For example, if your annual revenues are $15M and your marketing budget is $750K, you can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your companys brand.

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