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Rebranding is the process by which a business changes its logo, slogan, vision, mission, values, name, target audience, or market to create a new brand identity in the minds of leads, customers, competitors, and partners. Brands gain new customers, stay relevant, set themselves apart from competitors, and raise brand awareness as a result. In this video, youll learn when and how to rebrand your company. Why is rebranding so important? Forbes says you have only seven seconds to make a good first impression for your business. Consumers dont always pay attention to a brand because it has the wrong logo, a hard or unattractive name, or a vague vision and purpose statement. Since trends change all the time in our world, businesses have to change to attract new customers. This is possible because of rebranding. You might only need to give your business a makeover, come up with a new name or logo after merging with another company, or set new corporate goals, missions, or visions. So lets
