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[Music] [Music] [Music] if I were to search you your name on Google what would I find on the first page do you think your name would come up and if it does that is your personal brand if it doesnt that is also your personal brand see personal brand or personal branding is a process of letting people know who you are and it is a story that you want to convey and you want to be in control right so today what Im going to talk to you all about is how can we not just build a personal brand but how can we transform it and how can we be in control of the narrative that people think about us or when they talk about us personal branding is all about reputation what do people talk about you when you are not in the room and that is the narrative that we have to intentionally create in the mind of people see there are two ways one is you can let algorithms or Google to decide your brand or you can take these steps to build or carve your own brand by taking some steps that Im going to cover toda