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Rebranding. The logo you see on the screen is the first apple logo from 1976. Here you can see the change of the logo over the years in other words its rebranding. Rebranding is the process of changing the corporate image of a company. This is a marketing strategy that gives an established brand a new name, symbol or design change. There may be several reasons for companies to rebrand. For example, the world we live in is always changing. For this reason, companies may want to adapt to those trends and an image rebranding is one of the means for this. As another example, two companies can merge and rebrand together. Or, a company may make a mistake in its logo, mission or slogan when its just starting out, but its possible to correct it after a while by rebranding. On the one hand, this shows us that you dont have to wait to be perfect to start but you have to start, to go towards perfection. Additionally, if the company wants to change its current po
