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hello world my name is Mike plugger and here at vis me we want to help you decide when its time to rebrand the [Music] idea of a rebrand for a company can be quite scary its the same as an individual deciding on a brand new haircut or a complete wardrobe makeover theres no textbook answer for when the time is right some companies will wait decades between rebrands while others will redesign after just a few years however maybe theres been a merger or a change in leadership or focus theres a number of instances that whisper its time to rebrand lets take a look at what they are when two or more companies link forces and become one you have a merger chances are those companies already had their own logo but now that theyve become one a redesign is necessary to showcase the best qualities from each individual company of course you have to start with the name there are three ways a new name can be chosen after a merger first two names can form a compound name take United Airlines an