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rebranding your business are you ready for what truly lies ahead it can be a lot of work doing a rebrand and not many business owners realize that its more than just a simple change of color palette or maybe even a new logo a rebrand goes really really deep into your brand right down to the core to make sure that everything is in place and on track and there are some things that you should be doing before you even think about looking at logos and color palettes in this video Im going to run through a few of them to put you on the right path so one of the first things that you should be doing is a brand audit where do you sit in the marketplace who are your competitors how are you different what is your value proposition when customers are looking for the product or service that youre offering why should they go to you and not go to your competitor is the value that you provide better more in what way is the value different you need to make sure you have clarity on that so that when