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Whats up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in this video youre gonna learn what a brand audit is why its an effective tool and how you can use it to demonstrate your expertise as a brand strategist but more importantly use it to get more clients. now if youre new to the channel and you want actionable brand strategy tips and techniques to grow your business well then hit that subscribe button and the notification bell and youll be well on your way so what is a brand audit well in simple terms its a review of a brand and the goal of the audit is to uncover opportunities opportunities that the brand can use to its advantage to better resonate with who the audience is better communicate through its messaging through its stories or through its visual identity essentially its a review thats gonna tell the brand managers how they can better direct the brand strategically to ultimately grow that brand so why would a business owner or a brand manager
