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[Music] era of linear television and the standard form as we have known it may be coming to an end to an end and its different from print people used to say print is going to die but it never died but yes the print experience is different but theoretically on your tv set you could be watching ott just as easily as you grab watching you know cable and satellite so the experience is not radically different unlike print or cinema or radio for that matter so given that you see that ott is really where the big opportunity is one of the other advantages of that to take ashwins point forward is its somewhere between heres television with the fpc but people are not watching it and heres pure digital which is just out there but it could be coming on some no tick tock video which i dont necessarily want to be associated with ott at least theres a certain amount of control is that where the sweet spot is going to be i dont really know to me there is only one sweet spot and that sweet spo