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A social media policy is an internal document used by companies to guide employee interactions on social media platforms. With the increase in popularity of platforms like Facebook, Instagram, and Twitter, businesses have more opportunities to reach potential customers and shape their brand identity. However, the fast-paced nature of social media also presents risks, as inappropriate posts can damage a company's reputation. In this video tutorial by eFORMS, viewers will learn about the role of social media policies and what a good policy should include. Stay tuned for a link to create and customize your own social media policy.