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Software as a service terminology like AR, MRR, LTV, CAC, and others can be confusing, especially for new employees. This video tutorial aims to clarify these terms, including MRR and churn rate, as well as explaining concepts like expansion, contraction, and reactive MRR. The difference between customer churn, gross revenue churn, and net revenue churn is also covered. The video will also delve into estimating lifetime value, cost of acquisition, and the benefits of negative churn rate.
