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Book marketing packages often include a press release for the book launch, designed to attract media attention. But is a press release truly beneficial for authors? This video explores the effectiveness of press releases in book marketing. Press releases were popular in the 1990s for gaining media attention, but their usefulness in today's digital world is questionable. Book Launchers, a professional self-publishing team, helps authors write, publish, and promote nonfiction books to make an impact on readers and grow their brand and business. You retain all rights and royalties.