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Hi There. This is Michael from MSA with some more nonprofit quick tips. Today were going to talk about how to write an effective press release. The first thing you need to do is think of an attention-grabbing headline and format it in bold, capitalizing the first letter and any proper nouns. Start off your first paragraph with the city youre in, the date, and some sort of attention-grabbing first line, also known as the grabber. The release should be written as youd like to see it appear in print. Make the journalists job as easy as possible, providing clearly the who, what, when, where, why, and how. Theyre very busy. Theyll appreciate it. If theres a quote you can use, include it in the press release. This is a great way to add a personal touch and make the story come to life. At the end of your release, its a good idea to include an about section introducing your organization and your work, so the journalist can get a better idea of who you are. Be sure to include your c
