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Greetings from New York City in Columbia Business School executive education. My name is Scot Gardner and Im here with Professor David Rogers for the Transform Your Business To Compete in the Digital Age webinar. Before I introduce David, Id like to quickly go over just a few logistics. A recording of this session will be emailed to you after the webinar. We encourage you to use the QA box throughout this session and we will get to as many of those questions as possible at the last part of the seminar. Finally, if youd like to tweet about this experience, please use our twitter handle #CBSExecEd. So its great to be with you today David. David is a globally recognized leader on brands and digital business strategy. He is the faculty director of two executive education programs at Columbia Business School, Digital Business Strategy and Digital Marketing Strategy. And the author of the international best selling book The Digital Transformation Playbook, its great to be with you Davi