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well with conversations about race and equality becoming front and center in recent years a lot of businesses have recognized the need to address the change in society with ad campaigns and new marketing but critics call some of whats going on woke washing thats when a brand or company uses marketing to take a stance on social issues but doesnt actually change their own culture one example critics point to is the group making the ads themselves the advertising industry according to a report from the association of national advertisers executives at some major ad agencies are between 82 to 85 percent white shelly willingham now ceo and digital marketing agency douglas alexandra and vice president of the diversity movement shelley thanks so how can companies approach both the social change in society and diversity within their ranks its really about intent and authenticity and so when brands are making an external statement supporting a social movement thats a great thing to do but
