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With conversations about race and equality in the forefront, businesses are recognizing the need to address societal changes through ad campaigns. Critics highlight the issue of "woke washing," where companies take a stance on social issues without real cultural change. The advertising industry, for example, lacks diversity, with 82-85% of executives being white. To authentically address social change and diversity, companies must demonstrate genuine intent in their actions and statements. Supporting social movements externally is positive, but internal diversity and inclusion efforts are crucial for meaningful change.