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hello everybody this is corbin from zoco marketing today we are going to be going through google optimize this is all about google optimize a full tutorial um if you were just starting out how to get it onto your site and how to run common tests basically google optimize 101 for those who dont know what google optimize is its a free tool theres a they have a paid version but you can do a lot with the free version from google to be able to test different variants on your website to find higher basically find higher conversion rates so were its a very powerful tool something that is good to have in your repertoire so to speak and were going to jump into setting this up right now i am on marketingplatform.google.com black backslash about backsplash optimize if you dont want to type that in your browser just google google optimize and youll find this page and we are going to start from free this is from scratch were going to be setting up the account putting the code on the websit