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How to create the ultimate one page account plan. This is going to give you everything you need to identify opportunities improve relationships with your clients grow revenue create value reduce risk all that fantastic stuff perfect for the busy Account Manager on the go so were going to get into it right now. Hello its Warwick Brown from Account Manager Tips and thank you so much for joining todays training were gonna keep it short sharp and impactful just like the account plans are about to create now why do you need an account plan because the kind like your compass you know its its your North Star its the map that shows you where your client is today where they want to be tomorrow and how youre going to get there it really is the process by which you know you learn about your clients objectives you decide that actions that will help achieve them set your targets uncover potential risks and you know opportunities to drive additional revenue now I love this quote by Zig Zigla