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how to create great account plans in one of our other videos I explained why it is so important to create account plans now here I want to make it more concrete a great account plan consists of three building blocks it all starts with an assessment an assessment of your account or your partner and that starts with a SWOT analysis now if you dont know what a SWOT analysis is just google it and you will find it right away now a SWOT analysis allows you to put yourself in the shoes of a partner you understand better his strengths as weaknesses is strategic outline his struggles now once youve done that think about what his strategic business objectives might be and describe that was this general vision of your account or your partner once youve done that try to assess your account in terms of different profile criteria like for example on a scale from zero to ten what is the potential or what is the competitive pressure at your account from zero to ten now you can think of all kind of