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(upbeat music) - Hi, Im Hannah welcome to Betternotstop. If youre interested in business for good, environmental sustainability, positive well-being and social change, this is the place for you. (upbeat music) Dont forget you can subscribe to my channel and if you like this video you can just leave me a little thumbs up below. Today I wanna talk about B Corps. Followers of Betternotstop would already know that weve just become a certified B Corp along with thousands of other amazing businesses like Patagonia, Kickstarter, Etsy, Vivid Organic and Pukka Tea. Ive also quantified as a B Leader with B ab and theyre the organization that created an award, The B Corp Certification. Which means I have been trained to guide other businesses through the process. But what is it and why is it important for businesses to become B Corp certified? The B stands for beneficial, it indicates that business voluntarily meets certain standards of transparency, accountability, sustainability and pe