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How to categorize logo document

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he folks and welcome to this video on brand identity guidelines or as theyre sometimes called logo guidelines now I have actually done a video on this subject and you can find it on my youtube channel but since posting the video up Ive had multiple requests from people for me to run through an actual set of brand identity guidelines so that you can see exactly what I was talking about in the previous video so lets just get straight to it okay folks so here we can see the cover page for the brand identity guidelines for Delonte and this was a project I did in conjunction with the profitable firm who specialize in working with accountancy firms so lets move into the document itself so weve got a very brief introduction just seeing what the purpose of the guidelines are and then another few paragraphs just talking about how your brand shouldnt be compromised and how these guidelines will ensure that thats the case and then were on to the logo design itself so here we have the Del

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Below are some common questions from our customers that may provide you with the answer you're looking for. If you can't find an answer to your question, please don't hesitate to reach out to us.

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What file type are company logos?

The most common logo file formats are: AI. EPS. PDF.

Should my logo be PNG or JPEG?

Because of their different compression processes, JPEGs contain less data than PNGs and therefore, are usually smaller in size. Unlike JPEGs, PNGs support transparent backgrounds, making them preferred for graphic design.

What format should I send my logo to a client?

Logo in a JPG, PNG, SVG and GIF format Some designers will create these files a little larger than most so their clients are able to downsize as needed. However, the best format for web delivery for a logo file is SVG. It is a special vector format used most often in digital applications.

What type of file do you use for a logo?

EPS Encapsulated PostScript An eps file is the gold standard for your logo files. It is a vector-based image, when exported from docHub Illustrator, and is meant for print usage. This means an eps file can be sized up or down without deteriorating the image quality.

How do you describe a logo design?

What You Should Always Include in a Logo Design Brief Description of the Company. The first thing the designer needs to know is what your company is all about. Description of the Project. Your Goals. Your Target Audience. Your Competition. Project Details. Deadlines and Budget.

Is PNG best for logo?

The best file format for a transparent background is PNG. If youre using your logo for any digital purpose, choose PNG filesand go with SVG or EPS files if youre sending your logo to a designer for tweaks and edits.

What file type should my logo be?

The best file format for printing a logo will be AI, PDF or EPS. They have the highest resolutions meaning your logo will be printed to the highest standard. CMYK is the colour mode used for print logos.

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