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hello everyone thank you for joining us today im brian kessman im the head of business strategy here at light though and id like to again thank you all for joining todays webinar topic about the marketing costs of bad briefs a deep dive into why marketing briefs fail the real costs and how to turn it around and here to talk about the topic is uh our special guests australian strategists and better briefs project co-founders matt davies and peter paul von weiler so theyre going to talk uh theyre going to walk us through their key findings from their recently released first global research study on marketing briefs which surveyed over 1700 respondents from 70 countries uh but before we get going i want to share why im so excited about this particular topic uh first if youre not familiar with lifo our north star as an organization is to help our customers achieve better content outcomes and we do this by providing workflow and dam software built around the best practices for the n
