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welcome to zero to sixty with drive research Im George so you want to do an email survey weve got you covered tip number one we hate 20 30 40 minute surveys keep your surveys three to five minutes thats your sweet spot tip number two more than half your responses are likely to be completed on a mobile device so make sure you get off your desktop and laptop and test on your mobile tip number three your ultimate goal is to get them to click the survey link so make sure you include it at or near the top of the email invitation tip number four explain to them why youre doing a survey and that doesnt always necessarily have to be a reward or a prize it could be improved products improved services things like that thanks for watching for more market research rules for the road visit our website at drive research com