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In this video tutorial, viewers will develop a comprehensive social media strategy, complete with a free template for future reference. The first step focuses on defining goals and objectives, which the presenter emphasizes as critical to the success of the strategy. Although this step may seem tedious, it is essential, as a strategy cannot function effectively without clearly defined goals and objectives. The presenter distinguishes between goals, which are overarching achievements, and objectives, which are specific targets that support those goals. The video aims to guide viewers through the process of creating an effective social media strategy.
