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In this video, Mel introduces a free social media proposal template designed to help individuals secure clients in social media management. Aiming to replace typical, uninspiring proposals, Mel outlines the key components needed in a social media portfolio to effectively attract and convert clients. As the owner of a successful multi-six figure social media agency, Mel shares insights to assist aspiring social media managers in achieving similar success. The video includes a step-by-step walkthrough of customizing the proposal template, emphasizing the importance of sending it after a discovery call with potential clients.