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[Music] [Applause] some studies show that the average consumer spends about 20 percent of our time looking for things to watch and only 80 actually watching those things and of course its just getting more and more complicated so it makes sense that viewers would want a way to easily access that content how do you would think analytics define this notion of super aggregation yeah i mean i think the the concept is really having multiple services as part of a single platform um you know people been used to with lets say ptv services we are they are effectively aggregating content across you know multiple channels and if you take that to the next level where you know previously people would have had maybe tens or hundreds of channels and a few thousand um vod assets that they could watch then thats gone to three four five hundred channels and tens of thousands or even a hundred thousand um assets in a vod catalog and you know in the not too distant future then its millions of assets t