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In a world where AI is on the rise, designers are questioning their future. Can the hope surrounding AI be justified? This tutorial will explore AI's impact on graphic design, using chat GPT to provide creative direction. A brand will be designed for "The Adventure Co," targeting outdoor enthusiasts, particularly Millennials and Gen Z. The logo needs to be modern, colors natural, and design responsive. Competitors have a clean and professional style, which will be considered in the design process. Before starting, detective work is required to inform the design decisions.