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the rise of AI has left us designers questioning our future but is the Hope surrounding it Justified to find out Ill be designing a brand while using chat GPT to provide creative Direction and guide me on design decisions like fonts colors and more so the question is will it make graphic designers as useless as an underwater hairdryer lets find out first we need a brief now we have the brief heres everything you need to know in under 15 seconds the business is called the adventure Co and they offer immersive outdoor travel experiences their target audience is outdoor enthusiasts particularly Millennials and gen Z the logo needs to be modern the colors natural and the design responsive by the way this is a super handy way to get briefs for your own passion projects so theres just one thing I need to do before we start designing and that is detective work Ive noticed a pattern the Brands competitors all have a clean and professional style Ill keep this in mind as we move on to t
