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There are around 300 million companies worldwide, each with their own brand name, ranging from big names like Apple and Coca-Cola to small one-person businesses. With so many brands, it is getting increasingly difficult to come up with a unique name. To create a great brand name, you should first select the type of name you want. There are seven categories of names, including eponymous names like Disney and Burberry, which embody the vision of their founders. Adidas is more unique as it is derived from the founder's name, Addie Dassler, while Tesla pays homage to Nikola Tesla's achievements in electrical engineering. Descriptive names like American Airlines and The Home Depot work by telling you exactly what the brand represents.
