COVID forever transformed how companies look at their internal practices and processes. It influenced companies of all sizes and industries, posing new obstacles for staying connected. The pandemic showed that all companies should incorporate digital tools into daily routines. They became essential for far more than hybrid working models.
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Branded content is an effective response to a saturated market where users are overwhelmed with traditional advertising. Brands must find creative ways to connect with their audience and convey their values. Branded content is a marketing technique that involves creating content directly linked to a brand, allowing consumers to make a connection with it. It is focused on creating a connection with the audience and conveying brand values.
