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- Design and branding are part of every single thing that we do as humans. Its a way of signaling to others non-verbally who we are, what we believe in, what is important to us. (upbeat music) There was a time when a different form, a different flavor, a different bottle shape, those things really did excite consumers, people. But people have so much more power than theyve ever had before. They want to understand and know that the things that theyre buying are coming from companies they feel are worthy of contributing to. And thats something that we have really never seen before. And that has created a real democratization of design and branding. Hi, Im Debbie Millman and I am a brand designer. I am an educator and I am the chair of the masters and branding program here at the School of Visual Arts in New York city. My most recent book is called Why Design Matters which is based on my long running podcast Design Matters with Debbie Millman. (calm music) Design and branding are