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There are approximately 300 million companies worldwide, each with its own brand identity. Creating a unique brand name has become increasingly challenging due to the vast number of brands. To navigate the naming process successfully, consider the seven different categories of names. Eponymous names, like Disney and Burberry, reflect the vision of their founders. Adidas and Tesla also have unique origins. Descriptive names, such as American Airlines and The Home Depot, clearly outline the company's offerings. Selecting the right name category is crucial in the brand naming process.