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eight famous logos with strategic messages FedEx the arrow hidden between the E and X aligns with their promise tolerone Toblerone is from burn in Switzerland the bear in the logo is a nod to Barons coat of arms crests gray beats the white space b represents the brand name but also a pair of headphones on the containing Mark Hyundai the H represents the brand name which is also an abstract Mark for two people shaking hands aligning the brand with trust Unilever the U represents the brand name while the individual icons a symbol of love care and health Cisco the abstract lions are a Sentimental representation of the Golden Gate Bridge which the founders drove across to register the company Sony Vaio the V and the a is a symbol of analog while the Ino the symbol of digital Tostitos the tit creates an association and alignment with sharing chips over a bowler salsa use these examples as inspiration to place strategic messages in your logos follow for more brand strategy