Are there 4 or 12 archetypes?
Twelve archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.
What are the 5 basic brand personalities traits ing to Aaker?
Aaker came out with five dimensions of brand personality sincerity, competence, excitement, sophistication and ruggedness.
How do you introduce a brand personality?
Consider four crucial steps in the process of defining your brand personality. Decide who you are FIRST. Enlist the help of family friends. Get to know your audience. Nail down your brand voice. Let your core values lead the way. Consider your offerings and audience. Get inspiration from successful companies.
How do you write a brand personality?
In four steps, you can build out a personality that makes your brand feel relatable to your target audience. Get to know your target audience. Narrow down your brand personality dimensions. Choose the top adjectives that describe your brand. Incorporate your personality into your brand strategy.
What are brand archetypes examples?
The 12 Best Brand Archetype Examples The Innocent: Coca-Cola. The Sage: TED Conferences. The Explorer: REI. The Outlaw: Harley-Davidson. The Magician: Dyson. The Hero: Nike. The Lover: Hallmark. The Jester: Old Spice.
How do I find my brand personality?
How to Define Your Brand Personality Understand Your Audience Archetype. Identify The Role Of Your Brand. Select The Perfect Archetype That Suits Your Brand. Choose An Additional Archetype. Create A Mood Board. Define Your Brand Voice.
What archetype is Louis Vuitton?
Lastly, Louis Vuitton is a subtle example of an Explorer brand archetype. As a luxury fashion label, they could be classified as the Ruler, but they stands out from their counterparts such as Gucci and Michael Kors by being the Explorer.
Who came up with the 12 brand archetypes?
The 12 brand archetypes as we know them today were derived from Swiss psychiatrist Carl Jungs personality archetypes, which were outlined back in 1919.
What is a brand personality example?
Competence: brands that fall into this personality type are intelligent and reliable. Think Volvo or Microsoft. Sophistication: these brands, like Chanel or Apple, are often upper-class, glamorous, and charming. Ruggedness: rugged brands like Harley-Davidson and Land Rover tend to be outdoorsy and tough.
How do you write a brand personality examples?
How Brand Personality Works Excitement: Carefree, spirited, and youthful. Sincerity: Kindness, thoughtfulness, and an orientation toward family values. Ruggedness: Rough, tough, outdoorsy, and athletic. Competence: Successful, accomplished, and influential, which is highlighted by leadership.
