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Whats up brand builders! Stephen Houraghan here of BrandMasterAcademy.com and in this video youre gonna learn nine critical brand naming principals that you can use when naming your brand your business your product or your service so you can avoid the mistakes that most business owners make and plant a strategic seed in the mind of your audience from the very first touchpoint. now if youre new to the channel and you want actionable brand strategy tips and techniques to grow your business well then hit that subscribe button and the notification bell and youll be well on your way now my experience I would say over 90% of brand names are selected long before any kind of strategic brand development processes are put into place usually the business owner comes up with the idea for the business and soon after comes up with a name for that business based on nothing other than the fact that they believe it sounds good they believe it sounds catchy or even worse one of their family members