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Stephen Houragan invites Rob Meyerson, a brand naming specialist, to discuss the brand naming process on the Brand Master Podcast. They highlight the importance of using modern techniques for creating great brand names, emphasizing the strategic advantage it offers in building a strong brand. Rob's extensive experience in working with companies like HP and Interbrand, as well as hosting a podcast and writing a book on brand naming, makes him a valuable resource for understanding how to develop effective brand names.