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There are around 300 million companies in the world today, each with its own brand. From big names like Apple and Coca-Cola to small one-person businesses, finding a unique brand name is becoming more challenging. To create a great brand name, you need to follow three steps. First, decide on the type of name you want, such as eponymous names like Disney and Burberry that embody the founders' vision, or descriptive names like American Airlines and The Home Depot that tell you exactly what the brand is about. Nike took inspiration from Greek mythology for its name, while Google is a play on the mathematical term "googol." Ultimately, a great brand name should be memorable, easy to pronounce, and reflect your product or service.
