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hey welcome to this video on brand extensions in this video Im going to explain what a brand extension is and I will show you a very high profile large global brand who have used brand extensions well and later on how they field miserably with unattempted brand extension so what is a brand extension a brand extension is when business or an organization has a well-developed product or service and they leverage their brand name to introduce a new product or service into an industry sector that they arent already in by doing this they can increase their brand equity so to explain that a little bit further lets take a look at that large global brand that I mentioned that brand is Colgate Colgate has been around for over 200 years now and theyre a household name when it comes to the sale of toothpaste Colgate were the first company to pack their toothpaste into tubes up until then toothpaste was sold in jars or tins so you can thank Colgate for the fact that we have toothpaste in tubes