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Hey, there fellow marketers, Professor Wolters here. And today were at the rift valley in Tanzania. And today were going to talk about is the difference between brand image and brand identity because one thing we can control, we can do something about to have people perceive our brand and other way. The other thing? Well, its a little bit harder for us control because some other people can influence what people think about us, okay? So if we start off with like, what we call the brand image, this is how our brand is perceived by others. Its kind of like if I tell you, Hey, what do you think of Tanzania? Well, you might not have been there, you might not have gone the great safaris, or met the wonderful people have the good food, you just think oh, Tanzania, what comes to mind, right. And so that is your perception of it, and thats the brand image is what people think of your product or think of your brand. Now, brand image is based on the impressions and experiences of a consumer

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What are the types of brand image?

Here are the 8 types of branding you need to know: Personal branding. Product branding. Service branding. Personal branding. Product branding. Service branding. Retail branding. Cultural and geographic branding. Corporate branding. Online branding. Offline branding.

What is an example of brand image and brand identity?

A brand identity is what you decide your company stands for. A brand image is what people believe your company stands for. In our home goods retailer example, they had decided that their brand identity was being caring and helpful. They spent millions of dollars telling people that their brand is caring and helpful.

How do you create a brand image example?

How to Create a Positive Brand Image Know your brands target audience. Identify your target audiences needs. Determine your brands value proposition. Use your value proposition to shape your brands identifying features. Plan a marketing campaign that communicates your brand values. Stay consistent.

What are the 3 types of warranties?

There are two types of warranties: express and implied. Under the implied category are three major subtypes: the implied warranty of merchantability (only given by merchants), the implied warranty of fitness for a particular purpose, and the implied warranty of title.

What describes a brand image?

Brand image is a consumers interpretation of your company and its products and services. It takes form inside the consumers mind based on their experiences and interactions, as well as their perception of your companys mission and values.

What is an example of a product warranty?

There are many examples of warranties depending on the type of product a consumer is buying. Some examples may include replacing a product such as a mobile phone if it does not the way it is advertised. A consumer may also receive free repair services where a product has been damaged during use.

What does brand image include?

The brand image includes products appeal, ease of use, functionality, fame, and overall value. Brand image is actually brand content. When the consumers purchase the product, they are also purchasing its image. Brand image is the objective and mental feedback of the consumers when they purchase a product.

What is an example of brand image?

Examples Of Brand Image Coca-Cola is a brand known for a product best used at the time of happiness, joy, and good experience. It is the original cola and has a unique taste. Woodland Shoes are solid and are an ideal choice for outdoors. They last very long.

How do you improve bad brand image?

5 Tips on How to Fix a Damaged Brand Image Own Up. Everybody appreciates the courage it takes to admit when youre wrong. Drug Test Your Employees. Issue drug tests before hiring employees and when you suspect a problem. Human-to-Human Marketing Strategies. Reward Loyal Customers. Rebrand.

How do you fix a damaged brand?

Fortunately, there is a fairly well established playbook to follow for brand recovery: Step 1: Assess the Damage. Were lives lost? Step 2: Be Humble. Step 3: Stay Visible. Step 4: Ask for Forgiveness. Step 5: Come Clean. Step 6: Offer a Solution. Step 7: Move On. Final Thought: Its All About Trust.

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