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[Music] hello im nate manny an owner and principal of 51x a branding practice and the creative director for westland distillery we live in an increasingly visual world and as attention spans get shorter and communication platforms continue to evolve the competition for consumer mindshare is fierce today more than ever high quality visual communication is an essential asset in her brands toolkit theres a few reasons about why its important first imagery is the face of the brand the images that a consumer sees are often that consumers first impression of a brand and so its important to present yourself with as much clarity and integrity as possible second images are versatile assets with a high return on investment high quality images are versatile tools that can be used in multiple applications over long periods of time so while the initial cost may seem daunting their ongoing value will make up that cost next images are brand building tools a brand communicates its personality a
